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岭南东方酒店品牌落户中山 岭南旅游产业加快布局粤港澳大湾区

发布时间:2017-7-4

2017年6月3日上午,“中山京珠岭南东方酒店”项目签约仪式在中山大锦商贸中心举行,标志着岭南大旅游旗下著名民族酒店管理公司——岭南酒店成功实现旗舰品牌产品在珠三角核心区域中山市的战略布局,岭南集团以岭南控股(SZ.000524)为核心平台打造“泛旅游生态圈”的战略步伐向粤港澳大湾区纵深迈进。

岭南酒店位居中国酒店集团60强,旗下“岭南东方酒店”品牌是以广州东方宾馆为旗舰店的著名民族酒店品牌,已在华南地区多地布局并均成为区域标杆酒店。中山京珠岭南东方酒店是“岭南东方酒店品牌”的第7家、也是中山市第一家店。岭南酒店将以“满足消费者对生活品质的需求”为奋斗目标,以“传承东方文化,缔造品质生活,引领时尚旅居”为品牌价值核心理念,精心打造中山京珠岭南东方酒店,充分发挥岭南大旅游“品牌价值+核心运营能力+大旅游产业链价值”优势,持续推动产品和服务体验的创新和升级换代,使之成为珠三角地区具有鲜明特色和品牌影响力的标杆酒店之一,为业主创造更多、更大、更持久的价值,为顾客提供更具民族文化元素和国际水准的酒店服务体验。

粤港澳大湾区城市群发展规划已纳入国家发展战略并被寄予厚望,将成为中国参与全球竞争的重要空间和载体。中山市位于粤港澳大湾区的核心区域,未来更有望率先融入广佛超级城市圈,成为撬动区域发展格局的重要新兴力量。岭南集团将紧紧把握这一历史机遇,依托大旅游产业集群优势和“食、住、行、游、会、展”一体化服务集成能力,加快旅游、酒店、会展、食品产业在大湾区城市群的布局,为粤港澳大湾区发展做出积极的贡献。


◆ The Brand of LN Dongfang Hotel Settled in Zhongshan Tourism Industry of LN Accelerates its Layout within Guangdong, Hong Kong and Macao Grand Bay Area

On the morning of June 3, 2017, “LN Dongfang Hotel, Zhongshan” project signing ceremony was held at Zhongshan Dajin Business Center, which symbolized the successful strategic layout of flagship brand of LN grand tourism subordinating national hospitality management company, LN Hospitality in the core region of Pearl River Delta, Zhongshan. Also a symbol of strategic in-depth stride forward into Guangdong, Hong Kong and Macao Grand Bay Area of “Pan-tourism Ecological Circle” build by LN Group, using LN Holdings (SZ.000524) as a core platform.
LN Hospitality ranks among top 60 of China’s hotel groups, its brand “LN Dongfang Hotel” is a well-known national hotel brand with the flagship of Guangzhou Dongfang Hotel, which had a market layout in multiple places in Southern China and became a regional benchmark. With striving goal of “satisfying customers’ needs for quality life”, and brand core value concepts of “inheriting Dongfang culture, building quality life and leading fashioned sojourn”, LN Hospitality will elaborately build LN Dongfang Hotel, Zhongshan, fully ex bert LN grand tourism’s advantages of “brand value + core operation capacity + grand tourism industrial chain value”, continuously promote the innovation and upgrading of products and service experiences, making it a benchmark hotel in Pearl River Delta Region with distinctive features and brand influences, making more and longer values for proprietor and providing more ethnical cultural and international standard hotel service experiences for customers.